Doritos are certainly a yummy snack, but apparently there are women out there who don’t particularly care for them, and not because of the taste. PepsiCo, which owns Doritos, says women don’t like their chips because they crunch too loudly and make a mess of their fingers, so the company is doing something about that.
Yesterday, PepsiCo just announced plans to launch a new “lady friendly” tortilla chip, which they say will be quieter, less messy and will also come in packages small enough to fit in handbags.
Today, everyone can take a deep breath… Pepsico is not making snacks for women.
The CEO of Pepsico has learned a valuable lesson; be careful how you word things because the internet can twist anything you say. Now a Doritos spokeswoman is making it as clear as can be. She released a statement saying "The reporting on a specific Doritos product for female consumers is inaccurate. We already have Doritos for women–they're called Doritos, and they're enjoyed by millions of people every day. At the same time, we know needs and preferences continue to evolve and we're always looking for new ways to engage and delight our consumers."
CEO Indra Nooyi did plainly stereotype women, social media still isn’t happy those comments haven’t been addressed. We told you earlier that Nooyi described guys licking their fingers and kind of being messy with Doritos and added "Women would love to do the same, but they don't. They don't like to crunch too loudly in public. And they don't lick their fingers generously and they don't like to pour the little broken pieces and the flavor into their mouth."